This is a good story about conversion and conversation. It says a bit about the human character to really watch these people and reflect about secular ethics
How vast the reaction of consciousnesses such that it extends into human virtues? This is not a case of mythological Trolls [in defense of the soul].
In response i think a kind of social accountability is the ethical matter of the Anonymous group [maybe the Facebook demagoue] and this is somehow designed to identify and improve the grief and suffering of others